Boris Watch

The rebranded London Evening Standard:[youtube]http://www.youtube.com/watch?v=MSHaCzb3yYk[/youtube]
reports that Boris Johnson is to spend £2m on a global marketing campaign to “celebrate London’s diversity” and intends to “emulate the global recognition of New York’s simple but effective “NYC” logo.” Advertising agencies will be receiving an outline brief next week and Londoners will be encouraged to submit ideas.  GLA [...]