Comments on: Festival Marketing : A Thought Occurs

By: Ian Visits

Ian Visits — Sat, 25 Jul 2009 08:53:21 +0000

@Helen

About a third of the events seemed to be unique to the Story of London, and they were the ones I targeted.

Helen — Mon, 13 Jul 2009 07:45:00 +0000

@Ian Visits How many of the events you visited would have already happened without any attempting branding from the Mayor?

Ian Visits — Mon, 13 Jul 2009 07:40:20 +0000

While I will agree that the marketing for the Story of London was dire – and I will presume that Boris wasn’t personally coding the website.

…I will point out that it was actually bloody nice to have a series of events set up that were not a generic music/park/festival concept.

We have enough of them all year as it is, and it was wonderful to have something different to do.