Boris Watch

The best advertised, best attended event Boris Johnson has set up since he’s been Mayor was the Last Orders on the Underground tube drinking party, and he set that one up by accident.
Perhaps a lesson there on how to advertise and how to pick events that people actually want to go to?

The rebranded London Evening Standard:[youtube]http://www.youtube.com/watch?v=MSHaCzb3yYk[/youtube]
reports that Boris Johnson is to spend £2m on a global marketing campaign to “celebrate London’s diversity” and intends to “emulate the global recognition of New York’s simple but effective “NYC” logo.” Advertising agencies will be receiving an outline brief next week and Londoners will be encouraged to submit ideas.  GLA [...]