The best advertised, best attended event Boris Johnson has set up since he’s been Mayor was the Last Orders on the Underground tube drinking party, and he set that one up by accident.
Perhaps a lesson there on how to advertise and how to pick events that people actually want to go to?
Festival Marketing : A Thought Occurs
July 12th, 2009 3 Comments
Tags: culture · marketing · party · Rhythm Of London · Story Of London · tube
